As of January 2025, all new washing machines in France will have to include a microfiber filter to stop synthetic clothes from polluting our waterways. This makes France the first country in the world to take legislative steps in the fight against plastic microfiber pollution, according to the Plastic Soup Foundation.
At the beginning of 2021, our founder Mojca Zupan has been invited to join industry leaders, NGOs, and policymakers to discuss the implications of France's new anti-waste law for achieving zero plastic waste in the oceans. The host of this event was Brune Poirson, French Secretary of State for the Ecological and Inclusive Transition, the first politician in the world to pass such a groundbreaking law.
"In 5 years, France will avoid 500 tons of microfibers."- Mojca Zupan, PlanetCare Founder & CEO
Legislation as a result of joint efforts
This is a landmark moment. We are very honored that our expertise and efforts in developing an effective microfibre filter for washing machines are being recognized. None of this would've been possible without PlanetCare users. All these amazing people from around the globe actively using our filters are living proof that we can stop microfiber pollution if we decide to take action.
Convincing the rest of Europe and manufacturers
Washing machine manufacturers are still reluctant to implement this law and insist that the process “is complicated”. Nevertheless, together with PlanetCare users worldwide we have already shown that the implementation is possible.
Ou team is even more committed than ever to continue pushing for legislative changes in other countries. Every microfiber filter installed is getting us one step closer to the change that is very much due.
"In the next few decades, the number of washing machines in the world will increase from 2 billion to 5 billion. Without a filter, that’s a nightmare for the environment."- Maria Westerbos, Founder @ Plastic Soup Foundation